[Rhodes22-list] Amazing Ad

[Steve Alm]

 > > This is an incredible engineering feat! Please read the email
 > before
 > > you go to the web and look at the commercial.
 > >
 > > *****New Honda Commercial in the U.K.*****
 > > There are no computer graphics or digital tricks in the film.
 > >
 > > Everything you see really happened in real time exactly as you
 > > see it. The film took 606 takes. On the first 605 takes,
 > something,
 > > usually very minor, didn't work. They would then have to set the
 > > whole thing up again. The crew spent weeks shooting night and day.
 > >
 > > The film cost six million dollars and took three months
 > > to complete, including a full engineering the sequence. In addition,
 > > it's two minutes long so every time Honda airs the film on British
 > > television, they're shelling out enough dough to keep any one of us
 > > in clover for a lifetime. However, it is fast becoming the most
 > > down loaded advertisement in Internet history.
 > >
 > > Honda executives figure the ad will soon pay for itself simply in
 > > "free" viewings (Honda isn't paying a dime to have you watch this
 > > commercial!).
 > >
 > > When the ad was pitched to senior executives, they signed off on it
 > > immediately without any hesitation -- including the costs.
 > >
 > > There are six and only six handmade Accords in the world. To the
 > > horror of Honda engineers, the filmmakers disassembled two of them
 > > to make the film. Everything you see in the film (aside from the
 > > walls, floor, ramp, and complete Honda Accord) are parts from those
 > > two cars.
 > >
 > > The voice-over is Garrison Keillor.
 > >
 > > When the ad was shown to Honda executives, they liked it and
 > commented
 > > on how amazing computer graphics have gotten. They fell off their
 > > chairs when they found out it was for real. Oh! And about those
 > funky
 > > windshield wipers. On the new Accords, the windshield wipers have
 > water
 > > sensors and are designed to start doing their thing automatically as
 > > soon as they become wet. It looks a bit weird in the commercial.




http://home.attbi.com/~bernhard36/hhonda-ad-300k.swf
http://home.attbi.com/~bernhard36/hhonda-ad-300k.swf