[Rhodes22-list] Contest!

[David Bradley]

Regarding the question of whether we should be helping GBI promote the R22?

I think Elle's question is the key question - does Stan want more
volume?  My sense in reading the list over the past couple of years
is, the recycling business is the best part of the GBI business these
days, given materials costs and labor constraints, but that building a
few new hulls each year, especially during off-season, is not business
they turn away.  That said, I can't imagine a paid media plan in the
sailing mags would make sense for GBI, but we could help fuel a viral
marketing program if we had the right web assets.  I'm game to help if
we get a brief from Stan.

Dave



On Fri, Aug 1, 2008 at 9:11 PM, Arthur H. Czerwonky
<czerwonky at earthlink.net> wrote:
> Mike,
>
> As you know, the buyer makes the choice between painted and galvenized.  Even for a lake bound R22, the galvenized trailer is far better on resale.  Many potential buyers eventually want to sail salt water.  Macgregor has been supplying aluminum trailers with their boat, versus the painted metal, due to corrosion complaints.
>
> Re. GBI going out of business for lack of business, many of us found out about the Rhodes 22 by dumb luck.  I really think some form of media exposure would get more potential buyers aware and curious - most sailors are - and GBI could have much greater potential volume.  On the same track, GBI delivered a racing R22 a few months ago - I haven't seen or heard anything about it, even on this list.  There have to be at least a few of us, GBI promoters that we are, maybe second owners (like the owner of the boat that was built) that would like to know, maybe even buy.  Does anyone have a picture, even know who the skipper is and what his/her impressions are on the boat?
>
> Many years ago I worked for Uniroyal Industrial - what a technically superb organization it was.  It eventually faltered in spite of their technical talent, for lack of effective marketing gusto.  There was no conveyor belt with the quality of their USFLEX, yet ineffectively promoted. For those familiar there were other important factors also, but communication within the market was so, so weak.
>
> Maybe some of us have good ideas about how Stan could get the message out that would build the volume, assuming that is his goal.  Ideas?
>
> Again, I'd really like to get some news of the racing R22.
>
> Art
>
> -----Original Message-----
>>From: "Michael D. Weisner" <mweisner at ebsmed.com>
>>Sent: Aug 1, 2008 8:22 PM
>>To: The Rhodes 22 Email List <rhodes22-list at rhodes22.org>
>>Subject: Re: [Rhodes22-list] Contest!
>>
>>Ed,
>>
>>Isn't it bad enough that GBI made such a long lasting boat that it may go
>>out of business waiting for repeat business?  Now you want to chastise Stan
>>for choosing Triad to make his trailer?  They may be rusty, they may be 30
>>years old, but they are still safely transporting an R22!
>>
>>Mike
>>s/v Shanghaid'd Summer ('81)
>>       Nissequogue River, NY
>>
>>From: "Tootle" <ekroposki at charter.net>Sent: Friday, August 01, 2008 6:01 PM
>>>
>>> Folks,
>>>
>>> We have now seen two Rhodes' 22 trailers.  Now we have a contest, who has
>>> the rustiest trailer.  Submit pictures to list and let Elle judge pictures
>>> as which one has the most rust.
>>>
>>> Maybe we can get John to post picture on web site?
>>>
>>> Ed K
>>> Greenville, SC, USA
>>> attachment:  http://www.contemplator.com/canaus/rantroar.html
>>>
>>>
>>>
>>>
>>> --
>>> View this message in context:
>>> http://www.nabble.com/Contest%21-tp18783353p18783353.html
>>> Sent from the Rhodes 22 mailing list archive at Nabble.com.
>>>
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>>
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-- 
David Bradley
+1.206.234.3977
dwbrad at gmail.com