[Rhodes22-list] Joke: Such a Deal!

[Bill Effros]

The four Goldberg brothers, Lowell, Norman, Hiram, and Max,
 invented and developed the first automobile air-conditioner.
 On July 17, 1946, the temperature in Detroit was 97 degrees.
 
The four brothers walked into old man Henry Ford's office and 
sweet-talked his 
secretary into telling him that four gentlemen were here
 with the most exciting innovation in the auto industry since the 
electric starter.
  
Henry was curious and invited them into his office. They refused
 and instead asked that he come out to the parking lot to their car.
 
  They persuaded him to get into the car, which was about 130
 degrees, turned on the air conditioner, and cooled the car off
 immediately.
 
The old man got very excited and invited them back
 to the office, where he offered them $3 million for the patent.
 
 The brothers refused, saying they would settle for $2 million, but
 they wanted the recognition by having a label, 'The Goldberg
 Air-Conditioner,' on the dashboard of each car in which it was
 installed.
 
Now old man Ford was more than just a little anti-Semitic, and there was 
no way he was going to put
 the  Goldberg's name on two million Fords.
 
They haggled back and forth for about two hours, and finally agreed on 
$4 million and that
 just their first names would be shown.
 
And so to this day, all Ford air conditioners show Lo, Norm, Hi, and Max 
on the controls.
 
So, now you know the rest of the story...