[Rhodes22-list] November Sail ad

[Arthur H. Czerwonky]

Mike,

Did you see the ad?  It is a simple placement as a for-sale offer for a simple phone response.  It was never intended as a significant ad piece or promotion.  A similar approach could tested to offer a "significantly upgraded" Catalina or other brand.  Initially, Stan might want to delay GB identification with the upgraded product.

I suspect such an ad would need to be repeated in a yearful of issues as a valid test, I agree.

Out on Boca Ciege with Ron on Serenity this morning, what a sail!  I will need to gain weight to be more effective 'rail meat'.  Y'all come to sunny Florida!

Art



-----Original Message-----
>From: "Michael D. Weisner" <mweisner at ebsmed.com>
>Sent: Nov 4, 2009 3:02 PM
>To: The Rhodes 22 Email List <rhodes22-list at rhodes22.org>
>Subject: Re: [Rhodes22-list] November Sail ad
>
>Art,
>
>One cannot evaluate an advertising campaign in days or even weeks, 
>especially for a single insertion.  These things take time and continued 
>exposure.  Now you are going to find out the true cost of a printed media ad 
>campaign!
>
>Bonne chance,
>
>Mike
>s/v Shanghai'd Summer ('81)
>Nissequogue River, NY
>
>From: "Arthur H. Czerwonky"  Wednesday, November 04, 2009 2:36 PM
>{clip}
>> BTW, my small ad piece in November Sail has not yet produced prospects.
>>
>> Imagine, your suspected nemisis is cheering for your success!
>{clip}
>> Art
>
>
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