[Rhodes22-list] November Sail ad

[Michael D. Weisner]

Art,

Like most of your target audience, I haven't even opened the issue yet.  I 
will read it tonight and get back to you.

Now, if you could only find a way to get most of your prospective clients to 
LOOK at your ad you might get a few calls.  Just ask them from da list. 
Maybe you should just advertise on the list!  Oh yeah, I remember ... see, 
free publicity isn't so hard ...

Mike
s/v Shanghai'd Summer ('81)
Nissequogue River, NY

From: "Arthur H. Czerwonky" Wednesday, November 04, 2009 3:39 PM
> Mike,
>
> Did you see the ad?  It is a simple placement as a for-sale offer for a 
> simple phone response.  It was never intended as a significant ad piece or 
> promotion.  A similar approach could tested to offer a "significantly 
> upgraded" Catalina or other brand.  Initially, Stan might want to delay GB 
> identification with the upgraded product.
>
> I suspect such an ad would need to be repeated in a yearful of issues as a 
> valid test, I agree.
>
> Out on Boca Ciege with Ron on Serenity this morning, what a sail!  I will 
> need to gain weight to be more effective 'rail meat'.  Y'all come to sunny 
> Florida!
>
> Art
>
>
>
> -----Original Message-----
>>From: "Michael D. Weisner" <mweisner at ebsmed.com>
>>Sent: Nov 4, 2009 3:02 PM
>>To: The Rhodes 22 Email List <rhodes22-list at rhodes22.org>
>>Subject: Re: [Rhodes22-list] November Sail ad
>>
>>Art,
>>
>>One cannot evaluate an advertising campaign in days or even weeks,
>>especially for a single insertion.  These things take time and continued
>>exposure.  Now you are going to find out the true cost of a printed media 
>>ad
>>campaign!
>>
>>Bonne chance,
>>
>>Mike
>>s/v Shanghai'd Summer ('81)
>>Nissequogue River, NY
>>
>>From: "Arthur H. Czerwonky"  Wednesday, November 04, 2009 2:36 PM
>>{clip}
>>> BTW, my small ad piece in November Sail has not yet produced prospects.
>>>
>>> Imagine, your suspected nemisis is cheering for your success!
>>{clip}
>>> Art
>>
>>
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